![]() ![]() You can also ask their opinions about a particular podcast you are considering to gauge interest (and even build up some pre-broadcast hype). Got a loyal following already? Ask your fans about their favorite podcasts – or least favorite podcasts – to vet potential guest speaking opportunities. You can also use SEO tools like SEMrush to see their traffic stats and assess the benefits of earning a SEO-boosting backlink from their site. If they are posting regularly, this means that they are consistent when it comes to producing fresh content. Analyze their website presenceĬheck out their website presence to see if their content resonates with your brand. The more engagement they have, the more likely it is that your podcast episode will get shared around as well. In this post, we’re going to show you how.ĭoes the podcast have people buzzing online?Įxamine the podcaster’s social media following and engagement to see whether users are commenting on, Liking, or sharing their content. The good news, just about anyone can land get booked as a podcast guest – especially company executives. (Case in point, if you’re looking to take the leap to location independence in your business, I have my own Workationing podcast for that too! Learn all about it by joining the Workationing Facebook group here. From self-help to true crime to edgy political commentary, there are podcasts just about any industry, audience, and topic. Getting interviewed on a podcast can help you generate free publicity for your brand, drive authoritative backlinks to your website, and even help you bump elbows with some big names in your industry.Įven better, podcasting drastically increases your exposure to highly targeted, niche audiences. With all the traction podcasting has been getting, there’s massive potential for you to reach your niche audience by snagging a spot as a podcast guest speaker. This is a huge jump from the majority of Americans saying they never listen to podcasts the previous year. In fact, over two thirds of Americans say they listen to podcasts. Even I have a podcast!Īnd Americans, in particular, are eating it up. It seems as though everyone who’s anyone has a podcast. ![]()
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